World Pulse
World Pulse is a global nonprofit that connects and empowers women through digital storytelling, leadership development, and a supportive online community. By amplifying women's voices from around the world, the organization helps spark change at both the local and global level.
Evergreen Campaign
Meet World Pulse Social Campaign
World Pulse wanted a compelling way to introduce new audiences to its online community and inspire more women to become members. The challenge was explaining the organization's mission in a way that felt approachable, engaging, and easy to understand across multiple social platforms while creating evergreen content that could continue attracting new members over time.
I concepted, designed, and published the “Meet World Pulse” campaign across Instagram, Facebook, Twitter, and Instagram Stories. The campaign centered around a four-slide Instagram carousel that introduced the organization through clear messaging, vibrant visuals, and a simple narrative that guided viewers from Who is World Pulse? to Why should I join?
The campaign became one of World Pulse's strongest evergreen membership initiatives, helping introduce thousands of people to the organization and contributing to increased community engagement and new member conversions. By simplifying the organization's mission into a visually engaging social campaign, the content continued delivering value long after its initial launch.
Storytelling
World Pulse Changefunder Campaign
The Changefunder Campaign was designed to grow monthly giving by showing donors the real impact of their support. Rather than focusing solely on fundraising, the campaign celebrated the women leading change around the world, from advocating for girls' education in Afghanistan to combating human trafficking in India, and invited supporters to become part of those stories.
I designed a cohesive campaign spanning email, social media, and video, creating an engaging visual experience that remained consistent across every touchpoint. The campaign transformed abstract donation asks into personal narratives that inspired action. By highlighting the direct connection between donors and women creating change in their communities, the campaign made giving feel tangible, hopeful, and deeply human.
Annual Report
World Pulse 2022 Impact Review
Every year, World Pulse shares the collective impact of its global community through an annual review. For the 2022 edition, the goal was to transform pages of data, success stories, and organizational milestones into a concise, visually engaging publication that donors, partners, and community members would actually want to read and share.
I designed a five-page impact review that balanced storytelling with data visualization, weaving together key metrics, member testimonials, and powerful photography into a cohesive narrative. Using World Pulse's vibrant brand identity, I created a publication that celebrated the organization's achievements while reinforcing the real-world impact of its global community. Designed for both digital distribution and print, the report became an accessible snapshot of a year defined by connection, leadership, and change.
Community Engagement
World Pulse Short Form Videos
World Pulse's greatest strength is its community, so I looked for opportunities to put members at the center of the story. Throughout my time there, I produced a series of short-form social videos tied to global observances like International Day of Peace, inviting members from around the world to answer thought-provoking questions and share their personal experiences.
From collecting user-submitted footage to editing the final videos, I transformed individual responses into engaging social content that celebrated the diversity, resilience, and perspectives of the World Pulse community. These videos brought fresh energy to the organization's social channels, encouraged member participation, and created meaningful opportunities for women to see themselves reflected in a global movement. They also introduced more motion-based storytelling into the content mix, adding variety alongside static graphics and helping strengthen community engagement.