MANAGER OF CREATIVE DESIGN

Oversee creative development for five premier North American venues (Moody Center, Acrisure Arena, PeoplesBank Arena, CFG Bank Arena, and TD Coliseum), producing Premium marketing initiatives supporting concerts, professional hockey, basketball, and elevated hospitality experiences. Lead multi-channel creative strategy spanning digital, print, motion, and video to increase attendance, strengthen premium sales efforts, and enhance audience connection. Partner with arena marketing and sales teams to translate business objectives into high-performing visual solutions.

• Produce 200+ large-scale visual deliverables, including revenue-driving pitch materials, integrated campaigns, motion graphics, and edited video content.

• Implemented a modern collaborative design system for email marketing, exporting campaigns into Salesforce Marketing Cloud; significantly elevated design, structure, readability, and ADA-conscious layouts, resulting in consistently higher-performing communications.

• Reimagined venue-wide sales presentations, standardizing premium-facing materials across all properties to strengthen executive pitches and high-value client acquisition efforts.

• Curated merchandise for University of Texas football games, creating a memorable gameday experience for thousands of attendees and driving fan excitement.

• Spearheading the development of a scalable Premium identity system to unify all five properties, introducing a refined yet adaptable framework capable of flexing across markets, audiences, and hospitality tiers.

CREATIVE DIRECTOR

Launched creative design agency targeting start-ups, non-profit organizations and small businesses. Designed to assist in branding, marketing and social media efforts, capitalizing on photography and videography skills within content creation. 

• Directed comprehensive rebrand for the Heart of Texas Peace Corps Association, launching new visual identity and branded templates that increased newsletter and social engagement by 35% and strengthened communication across a 1000 community member reach.

• Led creative design for two Colorado News Collaborative's statewide #newsCOneeds campaigns, producing cohesive social media graphics, photography, digital ads, email marketing, and a comprehensive style guide that unified campaign branding across every touchpoint.

• Developed a full creative refresh of MT2030's annual Climate Summit, designing a comprehensive event identity spanning social media, signage, presentations, badges, and marketing collateral for 500+ attendees from 70 mountain communities and 48 ski resorts.

DIGITAL CREATIVE MANAGER

Supported global marketing and communications efforts for a women-led nonprofit serving a community across 226 countries, creating data-informed campaigns that increased engagement, amplified member stories, and drove community growth.

• Designed and executed digital campaigns across social media, email, and web, using Google Analytics and UTM tracking to measure performance and optimize creative strategy.

• Conceptualized the evergreen Meet World Pulse social campaign after identifying recurring audience questions through campaign analytics, resulting in the organization's highest-converting social campaign and generating 35% more member sign-ups than previous campaigns.

• Interviewed and collaborated with 50+ community members across multiple countries to create authentic, short-form video content and social storytelling campaigns.

• Produced email marketing campaigns, social graphics, infographics, and multimedia content while collaborating across marketing, fundraising and community teams.

• Analyzed campaign performance and prepared recurring reports to translate audience insights into recommendations for future marketing initiatives.

DIGITAL CREATIVE SPECIALIST

Executed integrated marketing, branding, and design strategy for an international airport serving millions of passengers annually, leading cross-functional creative initiatives to enhance traveler experience, strengthen brand visibility, and unify communications across digital, print, and environmental channels.

• Led website redesign, developing UX mock ups and content strategy to modernize online presence and improve passenger information accessibility.

• Designed and launched experiential marketing installations, including 15 hydration stations across two terminals and interactive selfie walls, increasing passenger engagement and social sharing.

• Headed influencer marketing campaign and video art direction to promote airport app adoption.