Oak View Group
Oak View Group (OVG) is a premier global venue development, management, and hospitality company focused on the sports and live entertainment industry. Working within the Premium team, I design for five venues across the U.S. and Canada, focusing on high-end hospitality, exclusive dining, and curated VIP experiences.
Campaign Design
CFG Bank Arena Flex Pass Email & Paid Social Campaign
When CFG Bank Arena launched its new Flex Pass, the goal was simple: make premium entertainment feel more flexible. Instead of a traditional season membership, the Flex Pass lets guests choose from concerts, comedy shows, sporting events, and suite experiences all on their own terms.
I designed the campaign's visual identity across a three-email series and paid social ads for Instagram, Facebook, and LinkedIn, creating a cohesive look while tailoring the messaging for both concertgoers and business audiences. Every piece was designed to feel bold, premium, and easy to navigate, helping communicate a new product without overwhelming the audience.
The design puts a bold, oversized 25 front and center, surrounded by the year's most anticipated artists to create an eye-catching visual that immediately tells the story. I also turned a 2026 concert lineup into an interactive BINGO card, encouraging fans to mark off shows they attend throughout the year and see if they can complete a row. It transforms a standard event calendar into something people can engage with, save, and share, keeping the arena top of mind long after they scroll past the post.
Launch Campaign
Acrisure Arena Coachella Valley Lakers Email Campaign
To celebrate the launch of the Coachella Valley Lakers’ first-ever season, Acrisure Arena needed a campaign that would give businesses a real reason to lock in premium seating before tickets hit the public. Instead of just pushing basketball tickets, the focus was on positioning premium memberships as a year-round perk for hosting clients, rewarding employees, and strengthening relationships.
I created a two-email campaign that built excitement for the team’s debut while also driving urgency as the priority access deadline got closer. They also expanded the story beyond basketball, highlighting concerts, hockey, family events, and exclusive experiences available throughout the year.
Paid Social
Moody Center Premium Membership Paid Media
To keep Premium Membership top of mind throughout the year, Moody Center launched a series of quarterly paid social campaigns promoting upcoming concerts, VIP experiences, and premium hospitality. While each campaign featured a new lineup of artists, events, and offers, the creative needed to feel fresh every quarter while remaining unmistakably Moody Center.
I designed a collection of paid social ads for Instagram, Facebook, and LinkedIn, developing a flexible visual system that could evolve with each new campaign without losing consistency. Every quarter introduced new artist imagery, messaging, and layouts tailored to the latest events, while maintaining the premium branding that members recognize. Consumer-facing ads highlighted exclusive access to Austin's biggest shows, while LinkedIn creative positioned Premium Membership as a valuable tool for client entertainment, employee appreciation, and business networking.
Brand Extension
Moody Center Premium Member Tailgate Merch
For an exclusive Premium Member Tailgate, Moody Center wanted custom merchandise that would elevate the game-day experience and give members something worth taking home. The challenge was creating pieces that captured the excitement of Texas football while staying true to Moody Center's premium brand.
I designed a rally towel and koozie, exploring multiple creative concepts before developing the final direction. I blended Longhorn game-day energy with Moody Center's elevated visual identity to create merchandise that felt both collectible and functional. More than event giveaways, these pieces extended the Premium Membership experience beyond the arena and gave members a lasting reminder of the event.