Parhelion
Parhelion is a career accelerator helping emerging professionals find direction through mentorship, professional development, and real-world learning. Inspired by the atmospheric phenomenon that creates a second "sun," the brand represents guidance, possibility, and new paths forward.
Parhelion Brand Identity
I started by defining the foundation of the brand before designing any visual assets. Every decision was guided by Parhelion's mission of helping people find direction and confidently take the next step in their careers.
The visual identity balances optimism with credibility. To ensure the brand remained consistent as the organization grew, I developed a comprehensive brand guide outlining logo usage, typography, color, imagery, messaging, and design standards that could be applied across every touchpoint.
The result was a cohesive brand identity that gave Parhelion a recognizable and professional presence from day one. The new visual system provided a strong foundation for future marketing, presentations, social media, events, and program materials, allowing the organization to communicate with confidence and consistency.
Overall, this project shows how I approach branding beyond just a logo: building flexible, scalable identity systems that help organizations grow, connect with their audience, and show up consistently across every touchpoint.
kind words
“Marissa is the real deal! I know that's 80's lingo, but that's exactly why I needed her help creating an authentic brand for my business while weaving in relevant artistic design. The results were amazing and she is a true delight to work with. You won't be disappointed!”
— Janet Gipson