The annual #newsCOneeds campaign was created to celebrate the value of local journalism and encourage Coloradans to support the reporting that keeps their communities informed. Each year's campaign needed a cohesive visual identity that could unite multiple news organizations while remaining flexible enough to work across a wide range of digital and print platforms.

I led the creative design for the 2022 and 2023 statewide campaigns, developing a cohesive visual system across social media, digital advertising, email marketing, campaign collateral, and photography. In 2023, I expanded my role behind the camera, traveling to community events throughout Colorado to capture original photography for the campaign. Rather than relying on stock imagery, these authentic moments showcased the people and places local journalism serves, creating a stronger connection between the campaign and its audience. To ensure consistency across participating newsrooms, I also developed a comprehensive style guide that unified the campaign's visual language. The result was a recognizable statewide identity that celebrated Colorado communities while reinforcing the importance of local, fact-based journalism.